College Basketball: BYU Freshman AJ Dybantsa Partners With Fanatics for Reported 8-Figure NIL Deal
Updated Jul. 10, 2025, 1:26 p is jili77 legit.m. ET
What is it like to be a multimillionaire college athlete before even stepping onto the basketball court? Just ask AJ Dybantsa, the top-ranked prospect in the nation who is gearing up to play for the BYU Cougars this upcoming college basketball season. Standing at 6 feet 9 inches and weighing 200 pounds, this forward from Brocktown, Massachusetts, has emerged as one of the most highly regarded prospects in recent years. kkkjili game 188.jili Multiple recruiting platforms rank him as the No. phl68 online casino login 1 recruit in the 2025 class, and he is widely anticipated to be the top overall pick in next year’s NBA Draft. jili city
Before he dons the Cougars’ jersey this season, Dybantsa has been active in the ever-evolving NIL (Name, Image, Likeness) landscape. He has secured several brand partnerships, boasting an NIL valuation exceeding $4 million, as reported by On3.
A Big Deal with Fanatics
This past week, Dybantsa made headlines again by signing a multi-year deal with Fanatics Collectibles, marking one of the company’s most noteworthy NIL partnership agreements to date. Fanatics has secured exclusive collectible partnerships with numerous athletes and welcomed Dybantsa as its newest ambassador in a video clip released on Wednesday.
According to sources familiar with the agreement, the deal with Fanatics’ memorabilia division is worth eight figures. The exclusive partnership will focus on trading cards and memorabilia, which will include autographed items, game-used jerseys, inscriptions, and Dybantsa’s participation in Fanatics’ branding campaigns. Dybantsa is set to feature in upcoming products, including Bowman U NOW—a program that highlights significant moments in collegiate sports—as well as other offerings from Bowman.
Prior to this deal, Dybantsa was already involved with Fanatics Collectibles’ McDonald’s All-American Game agreement and has also formed NIL partnerships with brands such as Red Bull and Nike.
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